{"id":9314,"date":"2017-01-10T14:37:09","date_gmt":"2017-01-10T05:37:09","guid":{"rendered":"http:\/\/snuac1.snu.ac.kr\/seacenter\/?p=9314"},"modified":"2017-01-12T10:53:39","modified_gmt":"2017-01-12T01:53:39","slug":"kotra-%ec%84%b1%ec%9e%a5-%ea%b8%b0%eb%8c%80%eb%90%98%eb%8a%94-%ec%9d%b8%eb%8f%84%eb%84%a4%ec%8b%9c%ec%95%84-%eb%b0%a9%ec%86%a1-%ec%bd%98%ed%85%90%ec%b8%a0-%ec%8b%9c%ec%9e%a5","status":"publish","type":"post","link":"http:\/\/seacenter.snuac.ac.kr\/?p=9314","title":{"rendered":"[KOTRA] \uc131\uc7a5 \uae30\ub300\ub418\ub294 \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc2dc\uc7a5"},"content":{"rendered":"

– \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc2dc\uc7a5, \uc5f0\uac04 10% \uc774\uc0c1 \ub192\uc740 \uc131\uc7a5 \uc7a0\uc7ac\ub825 \u2013 \u00a0<\/strong><\/h3>\n

– \ubc29\uc1a1 \ucf58\ud150\uce20 \uc218\uc785\uc740 \uc778\ub3c4, \ud130\ud0a4, \ub300\ub9cc \ub4f1 \uc218\uc785 \uac00\uc7a5 \ub9ce\uc544 –<\/strong><\/h3>\n

– \ud55c\ub958 \ud589\uc0ac \ub4f1\uc744 \ud1b5\ud55c \uafb8\uc900\ud55c \ud64d\ubcf4\uc640 \ud604\uc9c0\uae30\uc5c5 \ud611\uc5c5 \ud544\uc694 –<\/strong><\/h3>\n

\u00a0<\/b><\/p>\n

\u25a1 \uac1c\uc694<\/b><\/p>\n

\u00a0<\/b>\u00a0 \u3147 \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc2dc\uc7a5\uc740 \uc5f0\uac04 10% \uc774\uc0c1 \uc131\uc7a5\ud558\ub294 \uc7a0\uc7ac\ub825\uc774 \ub192\uc740 \uc2dc\uc7a5\uc774\uba70, \uc778\ub3c4\ub124\uc2dc\uc544 \uad6d\ubbfc\ub4e4\uc758 \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00, \uc911\uc0b0\uce35\uc758 \uc131\uc7a5 \ub4f1\uc774 \ub192\uc740 \uc131\uc7a5\uc138\ub97c \ub4b7\ubc1b\uce68\ud558\uace0 \uc788\uc74c. \uc778\ub3c4\ub124\uc2dc\uc544 \uad6d\ubbfc\ub4e4\uc740 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uad6d\uac00 \uc911\uc5d0\uc11c\ub3c4 TV \uc2dc\uccad\uc744 \uac00\uc7a5 \uc120\ud638\ud558\ub294 \uc131\ud5a5\uc744 \ubcf4\uc784.<\/p>\n

\u00a0<\/b>\u00a0 \u3147 \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\ub294 15\uac1c\uc758 \uc804\uad6d \ubc29\uc1a1, 10\uc5ec \uac1c\uc758 \ucf00\uc774\ube14 \ubc29\uc1a1\uc744 \uc6b4\uc601 \uc911\uc774\uba70, \uc774\uc911 \ubbfc\uc601\ubc29\uc1a1\uc778 RCTI\uac00 \ucd5c\uace0\uc758 \uc2dc\uccad\ub960\uc744 \uae30\ub85d\ud558\uace0 \uc788\uc74c. RCTI\ub294 \uad11\uace0\uc2dc\uc7a5\uc5d0\uc11c\ub3c4 1\uc704\ub97c \uae30\ub85d\ud568.<\/p>\n

\u00a0<\/b>\u00a0 \u3147 \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc2dc\uc7a5\uc740 \uc778\ub3c4, \ud130\ud0a4, \ub300\ub9cc \ub4f1\uc73c\ub85c\ubd80\ud130\uc758 \uc218\uc785\uc774 \uac00\uc7a5 \ud06c\uba70, \ucd5c\uadfc\uc5d0\ub294 ‘\ud0dc\uc591\uc758 \ud6c4\uc608’ \ub4f1 \ud55c\uad6d \ucf58\ud150\uce20\ub3c4 \uc218\uc785\ub418\uace0 \uc788\uc74c. \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uc704\ud574\uc11c\ub294 \ud55c\ub958 \ud589\uc0ac \ub4f1\uc744 \ud1b5\ud55c \uafb8\uc900\ud55c \ud64d\ubcf4\uc640 \ub4dc\ub77c\ub9c8 \uacf5\ub3d9\uc81c\uc791 \ub4f1 \ud604\uc9c0 \uae30\uc5c5\uacfc\uc758 \ud611\uc5c5\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \ud544\uc694\uac00 \uc788\uc74c.<\/p>\n

 <\/p>\n

\u25a1 \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \ub3d9\ud5a5<\/b><\/p>\n

\u00a0<\/b>\u00a0 <\/b>\u3147 \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc2dc\uc7a5\uc740 2016\ub144 \uae30\uc900\uc73c\ub85c \uc57d 460\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc815\ub418\uba70, \uc5f0\uac04 10% \uc774\uc0c1 \uc131\uc7a5\ud558\ub294 \uc7a0\uc7ac\ub825\uc774 \ub192\uc740 \uc2dc\uc7a5\uc784. \ud2b9\ud788 \uac00\uad6c\ub2f9 \uac00\ucc98\ubd84 \uc18c\ub4dd\uc758 \uc99d\uac00, \uc911\uc0b0\uce35\uc758 \uc131\uc7a5, \uc720\ub8cc\ubc29\uc1a1 \uc2dc\uc7a5\uc758 \uc2e0\uaddc \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc790\uc758 \uc9c4\ucd9c \uacbd\uc7c1 \ub4f1\uc73c\ub85c \uc778\ud574 \uc720\ub8cc\ubc29\uc1a1 \uc2dc\uc7a5\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ud06c\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub428.<\/p>\n

\u00a0<\uadf8\ub9bc1>\u00a0\uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc2dc\uc7a5\uaddc\ubaa8 \ubc0f \uc804\ub9dd<\/p>\n

\"EMB000026f83bca\"
\n\ucd9c\ucc98: PwC(2014), \ud55c\uad6d\ucf58\ud150\uce20\uc9c4\ud765\uc6d0 \uc5f0\uad6c\uc790\ub8cc<\/p>\n\n\n\n
\u203b \ubc29\uc1a1 \ucf58\ud150\uce20\ub294 \uacf5\uc801 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc804\uc81c\ub85c \uc0dd\uc0b0\ub418\uac70\ub098, \uc0ac\uc6a9\ub418\ub294 \ub9e4\uc2a4\ubbf8\ub514\uc5b4(Mass Media) \ucf58\ud150\uce20\uc758 \uc77c\ubd80\ub85c\uc11c \u2018\ubc29\uc1a1 \ubbf8\ub514\uc5b4\uc640 \uacb0\ud569\ud55c \ucf58\ud150\uce20\u2019 \ud639\uc740 \u2018\ubc29\uc1a1\uc744 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc9c4 \ubaa8\ub4e0 \ucf58\ud150\uce20\u2019\ub85c \uc815\uc758\ud560 \uc218 \uc788\uc74c. \ubc29\uc1a1\uc758 \uc885\ub958\ub85c\ub294 \ud154\ub808\ube44\uc804 \ubc29\uc1a1, \ub77c\ub514\uc624 \ubc29\uc1a1, \ub370\uc774\ud130 \ubc29\uc1a1,\uc774\ub3d9\uba40\ud2f0\ubbf8\ub514\uc5b4 \ubc29\uc1a1, \uc778\ud130\ub137 \uba40\ud2f0\ubbf8\ub514\uc5b4 \ubc29\uc1a1 \ub4f1\uc774 \uc788\uc73c\uba70,\u00a0\uc774 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 \ud154\ub808\ube44\uc804 \ubc29\uc1a1 \ubc0f \uc778\ud130\ub137 \ubc29\uc1a1\uc744 \uc911\uc810\uc73c\ub85c \ud568.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u3147 \uc778\ub3c4\ub124\uc2dc\uc544 \ud1b5\uacc4\uccad\uc5d0 \ub530\ub974\uba74, \uc778\ub3c4\ub124\uc2dc\uc544\uc778\uc740 \uc8fc \ud3c9\uade0 30\uc2dc\uac04\uc758 \ud154\ub808\ube44\uc804 \ubc29\uc1a1\uc744 \ubcf4\uace0 \uc788\uc73c\uba70 \ub77c\ub514\uc624 \ubc29\uc1a1\uc740 \uc8fc \ud3c9\uade0 2.2\uc2dc\uac04, \uc778\ud130\ub137 \ubc29\uc1a1\uc740 3.5\uc2dc\uac04\uc744 \uc18c\ube44\ud558\uace0 \uc788\uc74c.<\/p>\n

\u00a0<\uadf8\ub9bc2> \uc544\uc2dc\uc544 \uc8fc\uc694 11\uac1c\uad6d \ub9e4\uc2a4\ubbf8\ub514\uc5b4(Mass Media) \uc18c\ube44\ub7c9(\uc8fc\uac04 \ud3c9\uade0\uc18c\ube44\uc2dc\uc7a5)<\/p>\n

\"EMB000026f83bcd\"<\/p>\n

\ucd9c\ucc98: Roy Morgan(2015\ub144)<\/p>\n

\u00a0 \u3147 \ud154\ub808\ube44\uc804 \ubc29\uc1a1\uc740 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \ub9e4\uc2a4 \ubbf8\ub514\uc5b4(Mass Media) \ucf58\ud150\uce20 \uc911 \uac00\uc7a5 \ub192\uc740 \uc810\uc720\uc728(80%)\uc744 \uae30\ub85d\ud558\uace0 \uc788\uc73c\uba70, \uc778\ub3c4\ub124\uc2dc\uc544\uc778\uc740 \ub274\uc2a4, \uad50\uc721, \uc885\uad50, \uc74c\uc545, \uc608\uc220 \ubc0f \ubb38\ud654, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc601\ud654, \ud1a0\ud06c\uc1fc, \uc2a4\ud3ec\uce20 \ub4f1\uc758 \uc21c\uc73c\ub85c \ud154\ub808\ube44\uc804 \ubc29\uc1a1\uc744 \uc2dc\uccad\ud558\uace0 \uc788\uc74c. \uc6b0\ub9ac\ub098\ub77c\uc640 \ub2ec\ub9ac \uc74c\uc545, \uc608\ub2a5, \uc2a4\ud3ec\uce20 \ub4f1 \uc624\ub77d \ubd80\ubb38\ubcf4\ub2e4 \uad50\uc721, \uc885\uad50 \uc7a5\ub974\uc758 \ubc29\uc1a1\uc120\ud638\uac00 \ub192\uc740 \uac83\uc774 \ub450\ub4dc\ub7ec\uc9c4 \ud2b9\uc9d5\uc774\ub77c \ubcfc \uc218 \uc788\uc74c.<\/p>\n\n\n\n
\u203b\uc778\ub3c4\ub124\uc2dc\uc544 \ud154\ub808\ube44\uc804 \ubc29\uc1a1 \uc7a5\ub974\ubcc4 \uc2dc\uccad\ub960 (\uc5f0\ud3c9\uade0)<\/p>\n

\ud1a0\ud06c\uc1fc(4.17%), \uc608\uc220 \ubc0f \ubb38\ud654(8.83%), \uc601\ud654(3.50%), \uad50\uc721(13.33%), \uc2a4\ud3ec\uce20(4.00%), \uc74c\uc545(11.67%), \uae30\ud0c0(1.67%), \uc5d4\ud130\ud14c\uc774\uba3c\ud2b8(5.83%), \ub274\uc2a4(35.00%), \uc885\uad50(12.00%)<\/p>\n

\ucd9c\ucc98:\u00a0\uc778\ub3c4\ub124\uc2dc\uc544 \ud1b5\uacc4\uccad(BPS) 2015\ub144 \ubc1c\ud45c(2014\ub144 \uae30\uc900)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u3147 \ud604\uc7ac \uc778\ub3c4\ub124\uc2dc\uc544\ub294 15\uac1c\uc758 \uc804\uad6d\ubc29\uc1a1, 83\uac1c \uc9c0\uc5ed\ubc29\uc1a1, 4\uac1c \ucf00\uc774\ube14 TV\ubc29\uc1a1\uad6d\uc774 \uc6b4\uc601 \uc911\uc5d0 \uc788\uc74c. \uc2dc\uccad\ub960 \uce21\uba74\uc5d0\uc11c\ub294 RCTI\uac00 2\ub144 \uc5f0\uc18d(2014~2015\ub144) \uc2dc\uccad\uc790 \uc810\uc720\uc728\uc5d0\uc11c 1\uc704\ub97c \uace0\uc218\ud558\uace0 \uc788\uc74c.<\/p>\n

\u00a0<\uadf8\ub9bc3> \uc778\ub3c4\ub124\uc2dc\uc544 \ud154\ub808\ube44\uc804 \ubc29\uc1a1\uc0ac \ud604\ud669<\/p>\n\n\n\n\n\n\n
\uad6c\ubd84<\/td>\n\uac1c\uc218<\/td>\n\ube44\uace0<\/td>\n<\/tr>\n
\n

\uc804\uad6d \ubc29\uc1a1(\uad6d\uc601)<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

TVRI<\/p>\n<\/td>\n<\/tr>\n

\n

\uc804\uad6d \ubc29\uc1a1(\ubbfc\uc601)<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

RTV, Kompas TV, NET \uc678 11<\/p>\n<\/td>\n<\/tr>\n

\n

\ucf00\uc774\ube14 \ubc29\uc1a1<\/p>\n<\/td>\n

\n

10<\/p>\n<\/td>\n

\n

First Media, Indovision, Aora TV \uc678 7<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ucd9c\ucc98: Wikipedia<\/p>\n

\u00a0<\uadf8\ub9bc4> \uc778\ub3c4\ub124\uc2dc\uc544 \uc0c1\uc704 10\uc704 \uc804\uad6d \ubc29\uc1a1 \uc2dc\uccad\uc810\uc720\uc728 \ud604\ud669(2015\ub144 \uae30\uc900)<\/p>\n

\"EMB000026f83be6\"<\/p>\n

\ucd9c\ucc98: MarkPlus Insight Youth Survey 2015<\/p>\n

\u00a0\u00a0 \u3147 \ubc29\uc1a1 \uad11\uace0 \uc2dc\uc7a5\uacfc \uad00\ub828\ud574\uc11c 2015\ub144 \uae30\uc900 \ubc29\uc1a1\uc0ac\ub4e4\uc758 \ucd1d \uad11\uace0\uc218\uc775 \uaddc\ubaa8\ub294 \uc57d 72\uc8705000\uc5b5 \ub8e8\ud53c\uc544 \uaddc\ubaa8\uc774\uba70, \ud2b9\ud788 \ub300\ud45c\uc801\uc778 \ud604\uc9c0 \ubbf8\ub514\uc5b4 \uadf8\ub8f9\uc778 MNC \uadf8\ub8f9\uc5d0 \uc18d\ud574 \uc788\ub294 4\uc0ac(MNC TV, Global TV, RCTI, iNews TV)\ub294 25\uc870 \ub8e8\ud53c\uc544\ub85c, \uc804\uccb4 \uc2dc\uc7a5\uc758 \uc57d 35%\uc758 \uc810\uc720\uc728\uc744 \uae30\ub85d\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0a8.<\/p>\n

\u3147\u00a0\ubc29\uc1a1 \ucc44\ub110\ubcc4\ub85c\ub294 RCTI(\uc2dc\uccad\uc790 \uc810\uc720\uc728 1\uc704)\uac00 \ud55c \ub2ec \ud3c9\uade0 900\uc5b5 \ub8e8\ud53c\uc544\ub85c \uad11\uace0 \uc2dc\uc7a5 \uc810\uc720\uc728 1\uc704\ub97c \uae30\ub85d\ud568(2015\ub144\ub3c4 \uae30\uc900). \ubc29\uc1a1\uad11\uace0\uc2dc\uc7a5\uc740 \uc804\uccb4 \ubbf8\ub514\uc5b4 \uad11\uace0\uc2dc\uc7a5\uc758 \uc57d 70%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc74c.<\/p>\n

\u00a0<\uadf8\ub9bc5> \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1\uc0ac\ubcc4 \uad11\uace0\uc218\uc775 \uaddc\ubaa8(2015\ub144 \uae30\uc900)
\n\"EMB000026f83be1\"<\/p>\n

\u00a0 \u3147 \ucf00\uc774\ube14TV \ud639\uc740 \uc704\uc131TV\ub85c\ub294 10\uac1c\uc758 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc774 \uc788\uc73c\uba70, \uc778\ud130\ub137\uc774 \uc5f0\uacb0\ub3fc\uc57c \ud558\uace0 \uc720\uc9c0\ube44\uc6a9\uc774 \ud604\uc800\ud788 \ub192\uc544 \uc911\uc0b0\uce35 \uc774\uc0c1 \uac00\uad6c\ub97c \uc911\uc2ec\uc73c\ub85c \uacf5\uae09\ub418\uace0 \uc788\uc74c. \ucf00\uc774\ube14TV 10\uac1c\uc0ac\ub294 AoraTV, Cepat Net, First Media, Indovision, Max3, NexMedia, OkeVision, Orange TV,Skynindo, TelkomVision, Top TV, Topas TV, Yes TV\uc784.<\/p>\n

 <\/p>\n

\u25a1 \uc8fc\uc694 \uad00\ub828 \uc815\ucc45 \ubc0f \uaddc\uc81c<\/b><\/p>\n

\u00a0<\/b>\u00a0 \u3147\u00a0\ubc29\uc1a1 \ucf58\ud150\uce20 \uc218\uc785\uad00\ub9ac \ubc0f \uaddc\uc81c \uad00\ud560\uae30\uad00\uc740 \uc778\ub3c4\ub124\uc2dc\uc544 \uc601\ud654\uac80\uc5f4\uc704\uc6d0\ud68c(Lembaga Sensor Film)\ub85c, \uc774 \uae30\uad00\uc740 1900\ub144\ub3c4\uc5d0 \uc124\ub9bd\ub410\uc73c\uba70, \ud604\uc9c0\uc5d0\uc11c \uc81c\uc791 \ubc0f \uc720\ud1b5\ub418\ub294 \ubbf8\ub514\uc5b4 \ucf58\ud150\uce20 \uc77c\uccb4\ub97c \uaddc\uc81c \ubc0f \uac80\uc5f4\ud558\uace0 \uc788\uc74c.<\/p>\n

\u3147 2002\ub144 \uc2dc\ud589\ub41c \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ubc95\uaddc\uc5d0 \ub530\ub974\uba74, \uad6d\ub0b4 \ubc29\uc1a1 \uc0b0\uc5c5 \ubcf4\ud638\ub97c \uc704\ud574 \uc218\uc785 \ubc29\uc1a1\uc758 \ube44\uc728\uc740 \uc804\uccb4 40%\ub97c \ub118\uc9c0 \ubabb\ud558\ub3c4\ub85d \uaddc\uc815\ud558\uace0 \uc788\uc73c\uba70, \uc678\uad6d \ucf58\ud150\uce20(\ub4dc\ub77c\ub9c8\ub098 \uc601\ud654\uc758) \ubc29\uc1a1 \uad11\uace0\ub294 30% \uc774\uc0c1\uc758 \uc678\uad6d\uc5b4 \uc0ac\uc6a9\uc744 \uae08\ud558\uace0 \uc788\uc74c.<\/p>\n

\u3147 \ub610\ud55c, \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ud1b5\uc2e0\uc704\uc6d0\ud68c(Komisi Penyiaran Indonesia)\ub294 \ubaa8\ub4e0 \ubc29\uc1a1\ud504\ub85c\uadf8\ub7a8\uc5d0\ub294 \uc778\uc885\ucc28\ubcc4, \uc885\uad50\ubb38\uc81c, \uc815\uce58\ubb38\uc81c, \uc120\uc815\uc801\uc778 \ub0b4\uc6a9, \ud3ed\ub825\uc801\uc778 \ub0b4\uc6a9\uc744 \ub2f4\uc9c0 \ubabb\ud558\ub3c4\ub85d \uaddc\uc81c\ud558\uace0 \uc788\uc74c.<\/p>\n

\u3147 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc218\uc785\uc790\ub294 \u2018\uc778\ub3c4\ub124\uc2dc\uc544 \uc601\ud654 \uac80\uc5f4 \uc704\uc6d0\ud68c\u2019(Lembaga Sensor Film)\uc5d0 \uc218\uc785\uc5d0 \ub300\ud55c \ud5c8\uac00 \uc2e0\uccad \ubc0f \uac80\uc5f4\uc744 \ubc1b\uc544\uc57c \ud558\uba70, \uc218\uc785 \ud5c8\uac00\ub97c \ubc1b\uace0 \ub4f1\uae09\uc744 \ubd80\uc5ec\ubc1b\uc544\uc57c \uc2e4\uc81c \ubc29\uc601\uc774 \uac00\ub2a5\ud568.<\/p>\n

 <\/p>\n

\u25a1 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc218\uc785 \ud604\ud669<\/b><\/p>\n

\u00a0<\/b>\u00a0 \u3147 \ud604\uc9c0 \uc8fc\uc694 \ubc29\uc1a1\uc0ac \uc911 \uac00\uc7a5 \ub9ce\uc740 \uc678\uad6d \ucf58\ud150\uce20\ub97c \uacf5\uae09\ud558\ub294 ANTV\uc758 \uacbd\uc6b0, \uc678\uad6d \ubc29\uc1a1 \ucf58\ud150\uce20\uac00 \ucd1d \ubc29\uc1a1 \uc911 \uc57d 40%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc74c(\u201815\ub144 \uae30\uc900). \ud2b9\ud788 \ucd5c\uadfc \uc8fc\uc694 \uc218\uc785\u00b7\uc720\ud1b5 \uc911\uc778 \ud574\uc678 \ucf58\ud150\uce20\ub294 \uc778\ub3c4, \ud130\ud0a4 \ub4dc\ub77c\ub9c8\uc774\uba70 \ud604\uc7ac \ubc29\uc601 \uc911\uc778 \ucd1d 16\uac1c\uc758 \uc678\uad6d \ubc29\uc1a1 \ucf58\ud150\uce20 \uc911 12\uac1c\uc758 \ucf58\ud150\uce20\uac00 \uc778\ub3c4 \ub4dc\ub77c\ub9c8\uc5d0 \ud574\ub2f9\ub428.<\/p>\n

\u3147 \ud130\ud0a4\uc640 \uc778\ub3c4 \ub4dc\ub77c\ub9c8\ub294 \uac00\uc871 \uad6c\uc131\uc6d0\uacfc\uc758 \uac08\ub4f1 \ubc0f \ud574\uc18c \uc774\uc57c\uae30\ub97c \ub2e4\ub8ec \ucf58\ud150\uce20\uac00 \ub300\ubd80\ubd84\uc73c\ub85c, \uc778\ub3c4\ub124\uc2dc\uc544\uc778\ub4e4\uc758 \uc885\uad50, \uac00\uce58\uad00 \ubc0f \uc120\ud638 \ub4f1\uc5d0 \ubd80\ud569\ud558\ub294 \uac83\uc774 \uc778\uae30 \uc694\uc778\uc73c\ub85c \ubcfc \uc218 \uc788\uc74c.<\/p>\n

\u3147 \uc218\uc785 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc131\uacf5\uc0ac\ub840\ub85c\ub294 2001\ub144\ub3c4 \ub300\ub9cc\uc758 \uc720\uc131 \ud654\uc6d0(Meteor Garden)\uc774 Indosiar \ucc44\ub110\uc5d0\uc11c 4\ud68c \ub9cc\uc5d0 300\ub9cc \uba85\uc774 \uc2dc\uccad\ud558\uba70 \ud3ed\ubc1c\uc801\uc778 \uc778\uae30\ub97c \ub204\ub9b0 \ubc14 \uc788\uc74c. \uac00\ub09c\ud55c \uc5ec\uc8fc\uc778\uacf5\uc774 \uc0ac\ud68c \uc0c1\ub958\uce35 \ub0a8\uc8fc\uc778\uacf5\uc5d0\uac8c \uc0ac\ub791\ubc1b\ub294 \ub0b4\uc6a9\uc73c\ub85c \uc778\ub3c4\ub124\uc2dc\uc544 \uc5ec \uc911\uace0\ub4f1\ud559\uc0dd\uc744 \ube44\ub86f\ud55c \ub9ce\uc740 \uc5ec\uc790 \uad00\uac1d\ub4e4\uc5d0\uac8c \uacf5\uac10\ub300\uc640 \ud638\uc751\uc744 \ubc1b\uc740 \uac83\uc774 \uc8fc\uc694 \uc131\uacf5\uc694\uc778\uc784.<\/p>\n

<\uadf8\ub9bc6> \ub300\ub9cc \uc720\uc131\ud654\uc6d0(2001) \ud3ec\uc2a4\ud130<\/p>\n

\"external_image\"<\/p>\n

\ucd9c\ucc98: \uad6c\uae00<\/p>\n

\u00a0\u00a0\u00a0\u3147 \ud55c\uad6d \ubc29\uc1a1 \ucf58\ud150\uce20\ub294 2002\ub144 \u2018\uc774\ube0c\uc758 \ubaa8\ub4e0 \uac83\u2019\uc774 Indosiar \ubc29\uc1a1\uc5d0\uc11c \ubc29\uc601\ub418\uba74\uc11c \uc778\ub3c4\ub124\uc2dc\uc544 \uc2dc\uc7a5\uc5d0 \ucc98\uc74c \uc9c4\ucd9c\ud588\uc73c\uba70, \uc774\ud6c4 ‘\uac00\uc744\ub3d9\ud654(Indosiar)’, ‘\ud480\ud558\uc6b0\uc2a4(Indosiar)’, ‘\ub300\uc7a5\uae08(SCTV)’\uc774 \ucc28\ub840\ub85c \ud070 \uc778\uae30\ub97c \uc5bb\uc74c. \ucd5c\uadfc\uc5d0\ub294 \u2018\ud0dc\uc591\uc758 \ud6c4\uc608\u2019 \ub4dc\ub77c\ub9c8\uac00 \ud604\uc9c0 \ubbf8\ub514\uc5b4 \uc5c5\uccb4\uc778 Viu\uc0ac\uc5d0 \ud310\ub9e4\ub428.<\/p>\n

 <\/p>\n

\u25a1 \uc9c4\ucd9c\uc804\ub7b5 \ubc0f \uc2dc\uc0ac\uc810<\/b><\/p>\n

\u00a0<\/b>\u00a0 <\/b>\u3147 \ud604\uc9c0 \ubc29\uc1a1\ucf58\ud150\uce20 \uc218\ucd9c\uacc4\uc57d\uc740 \uc8fc\ub85c \ud604\uc9c0 \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 \uc778\ub3c4\ub124\uc2dc\uc544 \uad6d\ub0b4 \uc720\ud1b5\uc5c5\uccb4 \ud639\uc740 \ubc29\uc1a1\uc0ac\uc640 \uacc4\uc57d\ud558\ub294 \ud615\ud0dc\ub85c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc74c(\ub2e8, \ucf58\ud150\uce20 \uc218\uc785\uc5c5\uccb4\ub294 \uc218\uc785\ud5c8\uac00\ub97c \uac00\uc9c0\uace0 \uc788\ub294 \uc5c5\uccb4\uc5ec\uc57c \ud568).<\/p>\n

\u3147 \ud604\uc9c0\uc5d0 \uc5d0\uc774\uc804\ud2b8\uac00 \uc5c6\ub294 \uacbd\uc6b0\uc5d0\ub294 \ud64d\ucf69\uc774\ub098 \uc2f1\uac00\ud3ec\ub974\uc5d0 \uc8fc\ub85c \uc18c\uc7ac\ud55c \uad6d\uc81c \uc5d0\uc774\uc804\ud2b8\ub97c \uc774\uc6a9\ud574 \uacc4\uc57d\uc744 \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc73c\ub098, \ucd5c\uadfc\uc5d0\ub294 \ubcf4\ub2e4 \uc9c1\uc811\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uc704\ud574 \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1\uc0ac\uc640 \uc9c1\uc811 \uc811\ucd09\ud574 \uac70\ub798\ub97c \ucd94\uc9c4\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc74c.<\/p>\n

\u3147 \ud55c\ub958\ub97c \uae30\ubc18\uc73c\ub85c \ud55c\uad6d \ub4dc\ub77c\ub9c8\uac00 \uacc4\uc18d\ud574\uc11c \uc720\ub9dd\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub418\uba70, \uc560\uc815\/\uba5c\ub85c\ubb3c\uacfc \uc2dc\ud2b8\ucf64\uacfc \uac19\uc740 \uc77c\ubc18\uc801\uc774\uace0 \uac00\ubcbc\uc6b4 \uc18c\uc7ac\uac00 \uc778\uae30\ub97c \ub04c \uac83\uc73c\ub85c \uc804\ub9dd\ub428. \ub610\ud55c \uc544\ub3d9\uc6a9 \uc560\ub2c8\uba54\uc774\uc158\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub3c4 \uc62c\ub77c\uac00\uace0 \uc788\uace0, \ubaa8\ud5d8 \uad00\ub828 \ub0b4\uc6a9\ub3c4 \uc778\uae30\ub97c \ub04c \uc218 \uc788\uc744 \uac83\uc73c\ub85c \ubcf4\uc784. \uc8fc \ud0c0\uae43 \uace0\uac1d\uc740 \ud55c\uad6d \ub4dc\ub77c\ub9c8\uc5d0 \ub300\ud574 \uc778\uc9c0\ub3c4\uac00 \ub192\uc740 \uc9c1\uc7a5 \uc5ec\uc131, \uac00\uc815\uc8fc\ubd80, \ud559\uc0dd\uce35\uc774\ub77c \ud560 \uc218 \uc788\uc74c.<\/p>\n

\u3147 \uc2dc\uc7a5 \uacf5\ub7b5\uc744 \uc704\ud574\uc11c\ub294 \ubcf4\ub2e4 \ub9ce\uc740 \ud55c\ub958 \uc2a4\ud0c0\uc758 \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\ubb38 \ubc0f \ud589\uc0ac \uc5f0\uacc4\ub97c \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud32c \uc11c\ube44\uc2a4 \ubc0f \uc778\uc9c0\ub3c4 \ud5a5\uc0c1 \ub178\ub825\uc774 \ud544\uc694\ud568. \ub610, \ucd5c\uadfc \ub4dc\ub77c\ub9c8 \uacf5\ub3d9\uc81c\uc791 \ubc29\uc2dd\uc774 \ud65c\uc131\ud654\ub418\uace0 \uc788\ub294 \uc810\ub3c4 \ucc38\uace0\ud574\uc57c \ud568.<\/p>\n

 <\/p>\n

*\uc790\ub8cc\uc6d0: MarkPlus Insight Youth Survey 2015, \uc778\ub3c4\ub124\uc2dc\uc544 \ud1b5\uacc4\uccad, PwC, \ud55c\uad6d \ucf58\ud150\uce20 \uc9c4\ud765\uc6d0 \ubc0f KOTRA \uc790\uce74\ub974\ud0c0 \ubb34\uc5ed\uad00 \uc790\ub8cc \uc885\ud569<\/p>\n

*\uc6d0\ubb38\uc790\ub8cc: KOTRA Global Window<\/a> (2017-01-10)<\/p>\n","protected":false},"excerpt":{"rendered":"

– \uc778\ub3c4\ub124\uc2dc\uc544 \ubc29\uc1a1 \ucf58\ud150\uce20 \uc2dc\uc7a5, \uc5f0\uac04 10% \uc774\uc0c1 \ub192\uc740 \uc131\uc7a5 \uc7a0\uc7ac\ub825 \u2013 \u00a0 – \ubc29\uc1a1 \ucf58\ud150\uce20 \uc218\uc785\uc740 \uc778\ub3c4, \ud130\ud0a4, \ub300\ub9cc \ub4f1 \uc218\uc785 \uac00\uc7a5 \ub9ce\uc544 – – \ud55c\ub958 \ud589\uc0ac \ub4f1\uc744 \ud1b5\ud55c […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9314","post","type-post","status-publish","format-standard","hentry","category--in-"],"acf":[],"_links":{"self":[{"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/posts\/9314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9314"}],"version-history":[{"count":6,"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/posts\/9314\/revisions"}],"predecessor-version":[{"id":9320,"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/posts\/9314\/revisions\/9320"}],"wp:attachment":[{"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9314"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/seacenter.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}